Here’s a heavy question for you today: how many Tuesdays do you think you have left? A new study in Nature Aging says that the human lifespan has probably plateaued, with a lot of people reaching up to 90-years-old. That’s pretty good! But cracking that triple-digit status of 100 will likely not be in the cards for most of us, no matter how much money we have at our disposal to spend on longevity therapies. But who knows… if we start merging with computers, that study may have to be reevaluated.

DAILY TOP TRENDS

The Metaverse Has Exited The C-Suite

Executive pivot / Illustration by Kate Walker

Chief Metaverse Officers have mostly disappeared from companies’ executive ranks as the technology never lived up to the impossible hype of just a couple of years ago.

The Big Picture: The metaverse and VR are out, while AI and AR are in. It just goes to show how quickly the narrative can change from one emerging tech to another if there isn’t a return on investment.

Behind The Curtain: The Chief Metaverse Officer — the hottest exec role back in 2021/2022 — has gone the way of the dodo.

  • Just how hot was the market? In 2022, executive search firm Russell Reynolds found that three-quarters of CEOs were looking for someone to lead their metaverse strategy.

  • That led to brands like Gucci, Tiffany & Co., and Disney all hiring positions. And of course, Facebook literally changed its name to Meta to reflect its push into the space.

  • While there was interest in the metaverse at the beginning, most people just didn’t care for the digital worlds — Meta’s Horizon World was laggy and The Sandbox would only have daily users in the double digits (Roblox and Fortnite are still kicking, though).

  • And with the downturn went the metaverse chief — the role was either folded into an emerging tech umbrella, transformed into AI or AR leadership roles, or were scrapped altogether.

The Future: Why did the metaverse never take off? Blame the lack of adoption of VR headsets, the controversy surrounding NFTs, or the idea of an interconnected digital world that never happened. Whatever the reason, the industry probably won’t live up to McKinsey’s 2022 report that it would be worth $5 trillion by 2030. And with companies too focused on their next quarterly earnings report, they weren’t about to wait around to see if it would find its groove… not when generative AI disrupted the whole landscape at the end of 2022.

But considering how these hype-cycles work, expect some Chief AI Officers to get a sense of déjà vu soon.

Alternative Take: Epic CEO Tim Sweeney is doubling down on the metaverse this decade… and he might be onto something.

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Instacart Gamifies The Grocery Run

Courtesy of Instacart

Instacart is disrupting grocery shopping with games, meal suggestions, ads, store maps, and in-cart checkout — all on its smart Caper Cart.

Why It Hits: There’s probably nothing as lo-tech as the humble shopping cart. So, if Instacart can scale its smart cart to groceries nationwide, it could become one of the hottest companies around.

Between The Aisles: The Caper Cart has a few more bells and whistles than the average shopping cart, including a touchscreen and a payment terminal.

  • As previously reported, the cart is equipped with cameras, sensors, and a scale so that most items can be tallied and rung up the moment you put them in the cart, so you don’t have to line up at the register.

  • The carts now have a digital map that lays out the store’s floor plan and where you can find items (bye-bye, aisle numbers?).

  • The company is testing a gamified feature that shows items you can grab to receive discounts corresponding to items already in your cart.

  • There’s a “treasure hunt” feature showing when items go on a flash sale and the ability to import your visits so that you can keep a “shopping streak” (think Snapchat for your grocery run).

Checking Out: Instacart has been slowly rolling out the Caper Cart for a couple of years, and it’s apparently tripled the number of them out in the wild during the past six months at various large-chain supermarkets and smaller boutique locations. While selling more of these physical carts could be a big moneymaker, it’s the ability to sell ads for the touchscreen display that’ll likely keep loading up the revenue for years to come.

DEEP DIVES

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64.8% of you voted No in yesterday’s poll: Have you ever taken a DNA test with 23andMe?

“While I haven’t taken one myself, I have gifted them to others. Yikes.”

“I’ve done Ancestry, and I use their other services. 23andMe never made much sense to me with the one-and-done model.”

“Since there are only two companies in the US that provide these services, and 23andMe seemed to provide more genetic data, I chose them. I feel taken advantage of by a company that values profits more than their customer base and the good they could have accomplished.”

“Took one a long time ago when it first came out.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🏀 LeBron James and Bronny James scored the first NBA game to feature father and son on the same team after the Lakers played the Suns over the weekend.

🎮 Halo is now being developed on Epic’s Unreal Engine 5… and the results are pretty, well, epic.

🗳️ Top podcasts are now the go-to campaign stop for political candidates after Kamala Harris and Donald Trump sat down for wide-ranging interviews.

→ Technology

🚕 Joby Aviation showed off its electric air taxi to the public for the first time in NYC, which one day you may be able to Uber.

🥾 The British Mountain Rescue created an automated drone that can scan the landscape to find missing persons.

₿ A new HBO documentary, Money Electric: The Bitcoin Mystery, may unveil who the mysterious crypto creator, Satoshi Nakamoto, really is… and meme-coiners are betting on it being the late Len Sassaman.

→ Fashion / E-commerce

📱 Apple may be sunsetting its strategy of creating a new version of its devices annually, giving some space for bigger updates between versions.

👗 Luxury e-commerce platform Mytheresa is purchasing Yoox Net-a-Porter from Richemont with plans to separate the two companies.

⚾ Madhappy is collabing with the New York Yankees on a capsule collection.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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