Tulsa’s People Mover

PRESENTED BY SUPERFILIATE

Happy Thursday, TFP fam. As we inch closer to Election Day, voting plans are starting to get hashed out. If you don’t have a car, Lyft is offering 50% discounts (up to $10) on all car, bike, and scooter rides on Election Day (Tuesday, November 5). Participation is vital to any democracy so plan to ride, pedal, push, walk, pogo, or whatever your favorite transportation method is, to your local polling place and have a voice in the process.

DAILY TOP TRENDS

Tulsa’s Worker Investment Pays Off

Tulsa, Oklahoma’s “Tulsa Remote” program that offered remote workers $10,000 to move to the city for at least a year has turned out to be a big success for workers, the city, and the remote work movement.

The Big Move: Mid-tier, non-coastal metros were losing valuable knowledge workers in droves prior to COVID. But the ability to work from anywhere — aided by overtures from cities offering financial support — is spreading the wealth in a few different ways.

Behind The Scenes: After five years in operation, a group of Harvard researchers decided to check in on the status of the George Kaiser Family Foundation-backed Tulsa Remote… and came away pleasantly surprised.

• 40% of the participants in Tulsa Remote — over 3,300 people who were typically selected for their professional work, desire to start a business, and willingness to give back to the community — were high-earners between the ages of 25 and 44.

• That’s a major shakeup from 2015 to 2019 when almost everyone who moved to Tulsa was over 45 and had incomes below the state average. The city was also losing 1,000 more college-educated workers annually than it brought in.

• About 75% of participants have ended up staying indefinitely in Tulsa, potentially bolstered by the community-building of the program (dinners, movie nights, etc). And everyone who made the move saved an average of $25,000 annually on housing costs.

• For Oklahoma and Tulsa, it brought in roughly $14.9 million in annual income tax revenue and $5.8 million in sales taxes from the remote workers.

The Future: Tulsa Remote was made possible by the share of people who could work remotely jumping from 4% to 43% during the pandemic. Tulsa wasn’t the only city with such a program — NYT reports that Topeka, Kansas, and Savannah, Georgia, also tried to woo workers. With the George Kaiser Family Foundation promising to underwrite the program for as long as it remains useful to the city, expect other places looking to reverse its brain drain to copy the model.

Together With Superfiliate

Superfiliate Launches The Ultimate Guide On Influencer Marketing

Influencer marketing might be one of the fastest-growing career paths, but the industry can be pretty reluctant to give up its secrets.

Many of the best strategies are kept under lock and key, with influencer marketers left in the dark on how to advance their programs.

Superfiliate and Superbloom have decided to change that using their Influencer Marketing Field Guide.

The Field Guide brings together industry experts across leading brands, including Athletic Greens, Oura Ring, MaryRuth Organics, and Fenty Skin, to offer the ultimate evergreen resource on what it takes to build a successful influencer marketing program:

- Five core themes

- 24 video-first chapters

- 25+ mentors

Whether you’re new to the industry or a veteran, there’s something for everyone to learn from in this epic line-up of Field Guide Mentors. The Field Guide is written by influencer marketers, for influencer marketers. You get to learn from years of wins, mistakes, and experimentation to discover what works — for free.

Dive into Superfiliate and Superbloom’s Influencer Marketing Field Guide today.

DC Comics Reprints For The Scrolling Generation

DC Comics, one of the two biggest comics giants in the world, is getting upgraded for the TikTok Generation — vertically-designed, scrollable issues via a new distribution deal with GlobalComix and a new DC app.

The Big (Vertical) Picture: The TikTok-ification of everything — from Amazon shopping to Snapchat’s redesign to now reading DC comics — further illustrates that the short-form video app is the ultimate delivery method for any content meant to be engaged with on a smartphone.

Between The Panels: While DC Entertainment and Marvel Studios have been the reigning entertainment storytellers of the past decade, the share of actual comics being read has plateaued.

• DC Comics is putting 400 titles from its banners DC, Vertigo, and WildStorm on GlobalComix’s app ($7.99 per month), available anywhere in the world.

• GlobalComix has raised millions of dollars to create vertical editions of comics, employing “human storytellers,” per Wired, to make editorial decisions that don’t dilute the original intention of the layout.

• The titles, available on GlobalComix, will initially offer traditional page-and-panel titles, but following successful vertical releases of Vault Comics’ Barbaric and a Stranger Things comic, a transition to a vertical format is expected soon.

• Additionally, the company debuted DC GO! — a mobile-first platform through its DC Universe Infinite service — that will release exclusive vertically-designed webcomics of characters. The platform goes public on November 20th.

Closing Thoughts: DC knows that it’s time for a change. The South Korean mobile platform Webtoon, which brought vertically-designed comics to the mainstream, went public in the US this past June with a $2.67 billion valuation. Its target audience: young people.

That’s exactly the audience DC wants, especially as they show up around the block for new film and TV projects centered around Batman, Superman, and other characters. Considering how DC is trying to reset those titles under the leadership of filmmaker James Gunn, DC is likely hoping to reboot reading as well.

DEEP DIVES

• Read: THR profiles Call Her Daddy’s Alex Cooper on her rise to become the most popular and highest-paid female podcaster in the world.

• Watch: The Deal sits down with former basketball player Jay Williams to talk about the story behind the launch of Improbable Media.

• Listen: Amelia Dimoldenberg, the host of Chicken Shop Date, gives a few pointers to Modern Love on how to flirt (if you’ve seen her show, this is her superpower).

52.4% of you voted Neither in yesterday’s poll: Are you into skiing or snowboarding?

“I’m not into broken bones, torn ligaments, or long recovery times, either.”

“I’m just not a fan of snow. I can only handle it in small doses to play around or go sledding.”

“I live in a big ski town, but the skiing itself is so expensive, it’s not worth it.”

“I ski, but my husband does a non-traditional sport, snowskating.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Technology

📱 TSMC has officially started producing chips for Apple at its new Phoenix plant — a big win for US-based chipmaking.

🏠 Airbnb is rolling out a “Co-Host Network” to partner with other hosts on managing a rental — something that’s been happening on third-party platforms for years.

🤖 Boston Dynamics and the Toyota Research Institute are teaming up to bring AI to the Atlas robot. Anyone else getting I, Robot vibes?

→ Fashion / E-commerce

🧑‍🚀 Prada and Axiom Space collabed on a new spacesuit, which will be used for NASA’s Artemis III mission.

🍺 Tom Holland debuted a signature non-alcoholic beer dubbed Bero.

👼 The Victoria’s Secret Fashion Show returned after a six-year hiatus… and people seemed to embrace it.

→ Creator Economy

💻 Amazon is putting pressure on Twitch to start turning a profit, so the company is rolling out new ways to promote top streamers.

📹 YouTube is joining the Content Authenticity Initiative to disclose which videos were actually filmed with that ancient artifact known as a camera.

🤶 As Christmas approaches, spooky “Mariah Is Coming” memes have overtaken the internet.