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TGIF, FutureParty people. If you look up at the night sky starting on Sunday, you may notice that Earth now has two moons. Wait, what? It’s true… except for the being-able-to-see-it part (that’s reserved for astronomers with high-powered telescopes). But Earth’s gravity is pulling in an asteroid that will circle our home for about two months before spinning out back into the depths of the solar system. Moon 2, we’ll hardly know ya.

A new lifestyle platform called On The House (OTH) launched a “credit card” that allows influencers to trade their social-media clout for products and services from participating businesses.

Why It Hits: Every business is looking for a way to go viral — it’s the entire foundation of influencer marketing. Trading goods and services for publicity is the logical next step.

Behind the Velvet Rope: OTH has created a credit card for what’s essentially a bartering system between creators and businesses.

Closing Thoughts: While the post-for-things economy has been going strong for years, OTH seems to be the first company that’s building a platform around that relationship that could scale. Aliyah Jasmine Wan (@aliyahwears), who uses the card, summed it up as, “It’s giving Black Mirror in the best way.”

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OpenAI is officially triggering the switch from its unique non-profit/for-profit corporate structure into a strictly for-profit company that will likely catapult the AI startup’s growth.

The Big Picture: If you think OpenAI has a lot of money, influence, and power now, a for-profit designation will take the guardrails off the development of its systems — for better and worse.

The Rundown: OpenAI is seeing dollar signs… and it’s not about to let high-minded ideals get in the way.

The Future: OpenAI purposely buried itself in a complicated corporate structure so that it would keep its mission of creating a “safe AGI that is broadly beneficial” as its north star. As a for-profit firm that’s no longer overseen by its non-profit board, that will likely no longer be the case. In likely related news, CTO Mira Murati, Chief Research Officer Bob McGrew, and VP of Research Barret Zoph all just announced their departures from the company. Expect even more to follow in the coming days.

Go Deeper: OpenAI cofounder and former chief scientist Ilya Sutskever definitely saw this coming from a mile away.

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81% of you voted Yes in yesterday’s poll: Do you have a mixed view of AI?

“It is/has the power for both great good and great harm. Not sure where we will end up.”

“I expected AI to help with mundane tasks and free up our lives for more creative endeavors — not target the artists and creatives who were already not compensated fairly to begin with.”

“I use AI to help me write, but I proceed with caution and fact-check anything it presents me.”

“Too much too soon.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎥 Runway is giving out grants of $5,000 to $1 million to filmmakers who use generative AI in their shorts or features.

🤖 VFX studio Digital Domain is teaming up with Amazon Web Services to scale its Autonomous Virtual Human tech — yes, deepfake avatars that can be used for a number of roles.

🎸 Entertainment-booking platform EVA raised $2 million in a funding round led by Songfinch.

🛍️ Adobe is forecasting that total e-commerce sales during the November/December holiday season will hit a record $241 billion this year.

🤥 California rules that digital stores can’t say that you’re buying content on them… you’re really only licensing them.

📰 Beauty brands are starting to put their marketing dollars all over analog forms of advertising.

🎯 TikTok is taking on Google by giving advertisers the ability to target ads in specific search results.

📱 X hopes that a little transparency in its moderation efforts brings advertisers back.

💻 Taking a cue from Roblox, Fortnite, and Minecraft, Discord has officially launched an “Activities” feature on its platform.