Imogen Generator

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DAILY TOP TRENDS

Imogen Heap Wants You To Remix Her Music With AI

British musician Imogen Heap has partnered with AI music platform Jen to offer five of her songs as the foundation for people to create AI-generated songs.

The Big Picture: Everyone, from companies like YouTube and UMG to musicians like Grimes, has been experimenting with AI-powered music generators that offer top-tier pro artistry as a foundation. What makes the Heap-Jen partnership stand out are the technical and ethical innovations — key factors that could determine which platforms succeed in the long run.

Between the Prompts: Is using Jen like DJing in the AI era?

• Imogen Heap is offering five of her songs — “Headlock,” “Goodnight and Go,” “Just For Now,” “Last Night of an Empire,” and “What Have You Done to Me” — on Jen as the basis for new AI song generations.

• Each song will be a “stylefilter” — a “vibe” foundation that’s mixed with a text-based prompt to create a new song.

• Each stylefilter is available for $4.99 (or $7.99 for a “higher strength version”), which allows for up to 90 minutes of creations that people can use how they want (except to train other AI models).

• Only instrumental versions of songs can be created thus far, but Jen plans to add a vocal element soon.

The Future: Imogen Heap is one of the many artists who have chosen an “if you can’t beat them, join them” mentality toward the rise of AI… but with the intention of guiding its development in a way that respects her creativity and ensures she gets paid. Jen, which was founded by former label execs Shara Senderoff and Mike Caren, says it will only ever train its system using the exclusive licenses it receives from artists.

Jen says that more stylefilters from other artists are forthcoming, so it’s possible that the platform could be an interesting new revenue stream for musicians.

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Fragrance Is The New Fit

Alex Brands, the former marketing head of LA streetwear label Madhappy, is launching a new fragrance brand called Rite of Way on May 2nd.

Why It Hits: Brands’ new fragrance firm is leaning into a vibe shift in how young people view colognes and perfumes — as something to swap daily like an outfit instead of sticking to one locked-in scent. In a year, it might not just be every luxury brand with a line of scents but every streetwear designer, too.

Behind the Scents: The launch of Rite of Way’s “Outer Realm” fragrance — which has notes of citron, juniper, and saffron for the aroma-curious out there — may be the first spray of a larger trend.

• Brands conducted a year of market research and found that young people are now “wardrobing” scents.

• That means switching fragrances based on the outfit or the occasion they’re dressing for.

• Now, the average consumer has between two and 20 different scents they rotate through in their cabinet.

Last Sniff: It’s not the first time this century that fragrance wardrobing has come up in the fashion conversation. Last decade, Dior and YSL kickstarted a minor trend of it, according to The Business of Fashion. But that was clearly in the luxury lane, not broader fashion geared toward young people. That’s where the real shift is now, especially since investment bank Piper Sandler found that fragrance sales rose 22% among teens last year.

It’s possible that fragrance collections could be the sneaker collections of 2025.

Together with Mood

This Cannabis Startup Pioneered “Rapid Onset” Gummies

Most people prefer to smoke cannabis, but that isn’t an option if you’re at work or in public.

That’s why we were so excited when we found out about Mood’s new Rapid Onset THC Gummies. They can take effect in as little as 5 minutes without any coughing, lingering smells, or the need for a lighter.

Nobody will ever know you’re enjoying some THC.

We recommend you try them out, because they offer a 100% money-back guarantee. And for a limited time, you can receive 20% off with code FIRST20.

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DEEP DIVES

• Listen: The Q&A With Jeff Goldsmith sits down with Andor creator Tony Gilroy to discuss the first three episodes of the new season and the process of making a show about the anatomy of revolution.

• Read: NYT profiles Phoebe Gates, one of Bill Gates’ daughters, as she launches a new price-comparison platform called Phia.

• Watch: Forbes goes inside Aston Martin Q — a mix of custom-design atelier and showroom for James Bond’s car of choice.

81.9% of you voted No in Friday’s poll: Would you feel safe sharing the road with a driverless truck?

“There’s a reason commercial airplanes require a human crew. Quite simply, the automation fails regularly. When that happens with a commercial truck — as it inevitably will (Teslas have already killed numerous people through software failures) — dozens of people might die.”

“A 40-ton behemoth being controlled by something that hallucinates regularly. What could possibly go wrong?”

“Couldn’t possibly be worse than the manned, reckless, swerving big rigs I’ve been stuck behind.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Technology

🛻 Jeff Bezos-backed Slate Auto lifted the hood on its US-made, bare-bones, customizable EV trucks.

📱 Apple hopes to make most of its US-sold iPhones in India by next year.

🚗 Alphabet CEO Sundar Pichai says Waymo may one day sell its autonomous vehicles for personal ownership.

→ Creator Economy

🎮 How big will Grand Theft Auto VI be? Well, Grand Theft Auto V was the most-streamed game on Twitch last year.

⛔ Facebook is cracking down on spammy content by stripping it of monetization and discovery.

😵‍💫 It turns out that decentralized platforms like Bluesky can also experience widespread outages.

→ Fashion / E-commerce

💸 California surpassed Japan to become the fourth-largest economy in the world, with a GDP of $4.1 trillion.

👟 Adidas’ 3D-printed Climacool slip-on shoes are now widely available.

🎨 Artist Stuart Semple has created an acrylic paint of “olo” — a color discovered at UC Berkeley that can only be seen naturally by firing a laser into your eyes.