Happy Tuesday, TFP. Last night, celebrities served looks at the Met Gala based on the theme “Superfine: Tailoring Black Style” — a celebration of black dandyism. It was the first gala to focus exclusively on Black designers and the first menswear theme in two decades. Who do you think were the best dressed of the night?

DAILY TOP TRENDS

Google Gets Back In The Movie And TV Business

Google Vision // Illustration by Kate Walker

Sometime in the past year, Google launched a film and TV production initiative called 100 Zeros in a multi-year partnership with management company Range Media Partners.

The Big Picture: 100 Zeros takes a more arm’s-length approach to influencing the entertainment industry in comparison to its foray as a full-fledged premium streaming service with YouTube Originals. But as Google navigates its cultural impact — especially in relation to rival Apple’s hefty investment in the industry — 100 Zeroes could turn young audiences into Google-product customers.

Behind the Scenes: Google has turned to the team at Range (Longlegs, A Complete Unknown) to be the ultimate Android influencers.

  • Range is tasked with pinpointing both scripted and unscripted films and shows that Google can get involved with either as a co-financier or co-producer, per Insider. The initiative is overseen by Range partner and manager Rachel Douglas.

  • Google is planning on only being involved in projects that are meant to be sold to studios and premium streamers. YouTube won’t be looked at as a distribution platform despite commanding more watch time than any other platform.

  • The ultimate hope is to get Google products and services in the hands of creatives to show them, and tech overall, in a positive light (so, Black Mirror is probably not eligible).

  • Additionally, Google and Range are partnering on an incubator called “AI On Screen,” which is commissioning short films centered around the tech, with two slated to be turned into feature films.

Final Credits: Google has already invested in its first project — last year’s Neon-released horror film Cuckoo. The company helped put up marketing dollars, giving 100 Zeros prime opening-credits placement. Cuckoo may seem like an odd choice out of the gate, but it shows that the tech giant really wants that cool factor.

And Google will need to recapture that cool factor if it wants to compete with Apple. A recent survey from Piper Sandler found that 88% of teens owned an iPhone. Google has some catching up to do.

Together with Delve

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(P.S.: Get compliant with Delve, and we’ll celebrate with AirPods Pro on us.)

OpenAI Says “Nevermind” To For-Profit Plan

Corporate rollercoaster // Illustration by Kate Walker

OpenAI has reversed its plan to reorganize the AI firm to divorce its non-profit board from its for-profit arm.

Why It Hits: OpenAI has been touting its for-profit plan for a while now in an effort to ramp up fundraising, compete with the growing number of rivals, and make a lot of investors very, very rich. But the ambition was immediately met by swift pushback from rivals, industry watchers, and government officials.

Behind the Curtain: Despite ongoing lawsuits from Elon Musk and Meta over its proposed for-profit restructuring, OpenAI decided to call it quits on its own.

  • OpenAI will still be overseen by its nonprofit board, but the for-profit LLC will be changed to a public benefit corporation (PBC), similar to Anthropic and xAI.

  • Under the original structure, investors’ returns were capped at 100x their investment, but the new structure will allow that cap to be put back to work.

  • That’s key, considering that OpenAI’s last two massive funding rounds came with pretty important fine print — if the cap wasn’t lifted, the money would need to be returned. That’s why OpenAI pushed to get out from under the nonprofit arm’s nose.

  • Investors also wanted to make sure that Sam Altman wouldn’t be unceremoniously fired again by the board, as he was extremely briefly in November 2023.

The Future: OpenAI nonprofit board chairman Bret Taylor said that the reversal came about after “hearing from civic leaders and engaging in constructive dialogue with the offices of the Attorney General of Delaware and the Attorney General of California.” The Verge notes that both AGs “have oversight of OpenAI’s nonprofit status and could have blocked its planned restructuring.” So, it’s easy to infer that they signaled that they planned to do just that.

Only time will tell whether OpenAI’s investors are happy with the compromise.

Together with Mood

This Cannabis Startup Pioneered “Rapid Onset” Gummies

Most people prefer to smoke cannabis, but that isn’t always an option if you’re at work or in public.

That’s why we were so excited when we found out about Mood’s new Rapid Onset THC Gummies. They can take effect in as little as five minutes without any coughing, lingering smells, or the need for a lighter.

Nobody will ever know you’re enjoying some THC.

We recommend you try them out, because they offer a 100% money-back guarantee. And for a limited time, you can receive 20% off with code FIRST20.

DEEP DIVES

  • Read: Highsnobiety chats with Monica L. Miller, the guest curator of this year’s Meta Gala, about the event’s “Superfine: Tailoring Black Style” theme.

  • Explore: NYT gives the inside scoop on Starbase — SpaceX’s company town in Texas — with a nifty interactive map.

  • Watch: The Athletic gives an inside look at the F1 cars made out of Legos (you read that right) that were unveiled at the Miami Grand Prix.

QUICK HITS

→ Entertainment / Media

🎥 President Donald Trump announced a 100% tariff on movies produced outside the US, which freaked out Hollywood and dinged media stocks… and then walked them back, for now.

👀 Spoiler alert: Marvel’s Thunderbolts* revealed its true title in a post-release marketing push across posters and billboards in LA.

🤝 The Supreme Court of British Columbia approved the separation of Lionsgate’s studio business from Starz — the final hurdle for the spin-off.

→ Fashion / E-commerce

📱 Apple is reconfiguring its once-ironclad iPhone release schedule and is starting production on a super-thin model.

📉 SHEIN is postponing its IPO on the London Stock Exchange due to the ongoing tariff drama.

👟 Skechers is being acquired by 3G Capital for $9 billion and taken private.

→ Creator Economy

📕 MrBeast and bestselling author James Patterson are co-writing a thriller novel about an extreme global competition.

📺 Peacock is debuting four shows developed under its Creator Accelerator Program that put digital creators through the paces of creating a premium series.

🫠 Meta AI’s new social feed is reportedly a human’s worst nightmare.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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