Gaming Goes Handheld

PRESENTED BY BOXABL

Happy Monday, Future Party. And happy belated Father’s Day. Hopefully, you wrote your dad a note, and hopefully, you didn’t ask Meta AI for help, or else your dad might have seen the entire draft — and all your darkest secrets, too.

With Nintendo’s Switch 2 achieving massive commercial success and competitors releasing ever more handheld consoles, the future of gaming appears to be portable.

The Big Picture: For decades, handheld gaming has taken a backseat to the home consoles of Microsoft, Sony, and Nintendo. But gaming giants are now focusing on handheld systems that can double as home consoles. Beyond hardware, this shift could alter the culture of gaming.

Between the Screens: Handhelds have had a huge week — and a strong couple of years.

Conclusion: The gaming shift towards handhelds is likely due to both more powerful processors and the proliferation of indie gaming, which lends itself to smaller consoles than the triple-A titles designed for wide-screen TVs and surround sound. With this shift comes an expansion of gaming culture beyond the stereotypical teen male demographic often considered the core of gaming.

Prediction: Expect to see more indie games and studios turn a profit while massive triple-A offerings shrink in number — and try weirder things to hold audience interest.

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In a world full of ads and desensitized consumers, traditional digital-marketing techniques are being replaced by opt-in rewards programs.

The Full-Page Spread: US ad spending continues to climb (breaking $300 billion in 2024), which makes the marketing landscape noisier than ever and customers harder to retain. With customers hostile to ads and third-party data no longer viable, rewards programs have swooped in to get better data from voluntary consumers.

Between the Clicks: Rewards programs can generate data and improve a brand’s reputation.

Closing the Tab: Many people now consider ads more intrusive than before and actively avoid them. One-third of internet users employ ad blockers. So, advertisers are in desperate need of alternative ways to reach customers and gather information, and it appears that one way may be to entice customers with something more tangible than a flashy banner ad.

Prediction: We may be heading toward a future where influencer-backed loyalty programs become the norm, as marketing and content strategy fully converge.

If you have outstanding credit-card debt, getting a new 0% intro APR credit card could help ease the pressure while you pay down your balances.

Finance Buzz’s credit-card experts identified top credit cards that are perfect for anyone looking to pay down debt and not add to it.

See what all the hype is about.

75.8% of you voted No in Friday’s poll: Have you ever tried a weight-loss drug?

“I’m not a fan of weight-loss shortcuts. I prefer the reward of exercise and lifestyle discipline.”

“I have never taken a diet drug, but I have tried every crazy fad diet to date. We all know what to do to stay fit, but there’s always temptation around the corner.”

“Semaglutide. I have five months left and plan to resume in the fall. I was buying straight from China until the tariff and de minimis nightmare began, so I’m hoping this will let me restart at a lower dose and stretch it out longer. Also, two GLP-1s are going generic this month — I’m hoping I can just switch to those after I go through the Ozempic I have.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🇬🇧 The UK film industry is having a heyday with blockbusters — and absolutely nothing else.

🥇 THR honors the firms and studios that ran the most successful and innovative recent ad campaigns at Cannes Lions. 

✝️ TikTok has been taken over by comical AI-generated Bible characters behaving like content creators.

🦾 LinkedIn’s founder claims that Gen-Z grads’ fluency with AI makes them appealing to employers.

💸 Meta poured almost $15 billion into Scale AI and poached its 28-year-old CEO.

🛍️ Shopify is pivoting from the term “UX design,” as it moves its human designers away from the parts AI can do for them.

🤷 Some marketers think creators are the only way to advertise to audiences in an era of indifference to ads.

🎮 Gamers have increasingly turned their hobby into their job by leveraging social media to force a personal brand.

🌪️ Amateur storm streamers and chasers can predict weather events before the government can.