Happy Wednesday, Future Party. Today is National Tourism Day, and while many of us might not be able to afford a trip right now — waves hand at all the headlines — go ahead and be a tourist in your own town. Visit a new coffee shop, check out a museum, and find a spot to take a terrible but heartfelt selfie. Let’s be honest, we could all use a mini-vacation.

DAILY TOP TRENDS

Jon Voight Delivers His Hollywood Plan To Trump

A Voight joint // Illustration by Kait Cunniff with DALL-E

Actor Jon Voight, who was named by President Donald Trump as a “special ambassador to Hollywood” alongside Mel Gibson and Sylvester Stallone, has revealed a detailed plan to bolster film and TV production in America.

The Big Picture: President Trump threw Hollywood into a tizzy Sunday night when he announced a 100% tariff on all movies and shows filmed outside the US. While he quickly walked that directive back, it came on the heels of Voight presenting him with the plan. Now that Trump says he plans to meet with studio and union heads about a domestic-filming initiative, the Voight plan could play an outsized role in the discussions.

Behind the Scenes: Voight, alongside special adviser Steven Paul and SP Media Group/Atlas Comics President Scott Karol, developed the “Make Hollywood Great Again” plan after sitting down with leaders across the entertainment industry.

Here are some recommendations from the document:

  • A 10% federal tax credit would be added to states that already have an incentive (like California, New York, and Georgia), while a 20% tax credit would be allocated to states with no incentive in place.

  • Projects that hope to qualify for a tax incentive are subject to an “American cultural test,” similar to the one in the UK.

  • A 120% tariff would be imposed on any production that shoots internationally when it could have been filmed in the US (so, not a globetrotting Mission: Impossible movie) and receives tax credits from another country.

  • More ownership rights would be put in the hands of producers by re-establishing the Financial Interest and Syndication Rule and overhauling the “draconian licensing terms” imposed by streamers.

The Future: Karol said that “this plan is about leveling the playing field so that producing right here in America is not only a competitive option but the first choice.” That’s an ambition already being looked at positively by crew unions like IATSE and the Teamsters, especially as US-based production has plummeted over the past decade, especially in California.

If — and it’s a big if — the plan allows more movies to be produced in the US at the same cost as in production hubs like Canada and Australia, it could mark one of the few times that Hollywood and the current White House administration see eye to eye. That kind of alignment could remake the entire global film and TV production pipeline.

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Pro Sports Players Are Putting On College Jerseys

Back-to-school ball

Top professional athletes across basketball and football are joining collegiate athletic programs… as general managers.

Why It Scores: College sports have been big for a while, but the leagues are exploding even more in popularity in recent years, thanks to NIL deals, skyrocketing broadcast rights, and of course, the greatness of the athletes themselves. Joining as GMs gives the pros the ability to give back to the programs they love and another playing field on which to compete.

Behind the Plays: The front office of university sports programs is starting to look like an all-star team.

  • NBA legend Shaquille O’Neal joined Sacramento State University’s men’s basketball team — which his son, Shaqir, plays on — as GM.

  • Golden State Warriors guard Stephen Curry did the same for his alma mater, Davidson College, in North Carolina.

  • Atlanta Hawks guard Trae Young became the assistant GM for the men’s team at his alma mater, the University of Oklahoma.

  • Former Indianapolis Colts quarterback Andrew Luck became the GM for the football team at his alma mater, Stanford University.

Last Down: The pro-athlete-to-GM pipeline is starting to look like the most high-stakes form of “the cool dad decides to coach Little League” paradigm. Shaq said in a statement that he sees his role as “preparing these student-athletes for life on and off the court.” Meanwhile, Curry is also helping build an eight-figure fund for the men’s and women’s teams, while Young donated a million dollars to his program.

Soon, prospective college athletes may consider who the GM is when deciding which school’s program to commit to.

Free AirPods Pro 2? Sounds Like A Win

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53.3% of you voted No in Monday’s poll: When you shop, do you take into account whether a product is “Made in the USA?”

“Given how fraudulently applied that label is, even if I cared about buying American-made (I don’t), it would be hard to determine which products truly fit the bill.”

“I answered ‘No,’ because the labels and tags claiming ‘Made in US’ are often fake. I’m a strong proponent of general locavorism, though. Pretty much any product or service you can get closer to home is advantageous along multiple magisteria: better quality, less wasteful, better for the environment, more cash and less credit-based, good for the economy, good for your local culture and social networking, keeps markets dynamic, and reduces monopolies. Relatively little is ‘Made in America,’ but quite a lot of good stuff is made in your backyard.”

“Yes, because I’d rather not support private prison labor.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🎭 Good Night, and Good Luck, co-written by and starring George Clooney, is the first Broadway play to make $4 million in a single week.

🎞️ IFC Films is rebranding as Independent Film Company, as its parent company plans to integrate IFC, AMC Networks, Shudder, and RLJE.

📺 Comcast’s cable-network spinoff company will officially be called Versant.

→ Technology

🤖 After a bot takeover last week, Reddit will start verifying whether users are human — a vibe shift from the platform’s typical anonymity.

💰 Trading platform eToro is going on an investor roadshow for an upcoming IPO that hopes to raise $500 million.

👋 Sonos and Ikea are ending their partnership on “Symfonisk” products after eight years.

→ Fashion / E-commerce

🛑 The FTC is banning hidden fees on live events, hotels, and short-term rentals starting May 12th.

🍿 Instacart and Partiful partnered on a platform called Fizz to facilitate orders for snacks and drinks for parties.

🏀 Jide Osifeso, Hymne founder and designer for Kendrick Lamar and SZA, has been named the Head of Basketball at Reebok.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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