Copyright Yourself

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Back at it another week, Future Party. There’s a lot going on in the world, so it’s likely you’re one of the people who’s “monitoring the situation.” That’s the new meme going around about how everyone is just sort of online, keeping tabs on world events… because it seems like there’s always something major happening. The meme isn’t brand new, but it definitely feels timely. And it just further underlines how nice it would be if things could chill out for a minute. Please?

The Danish government is in the process of passing an amendment that will allow people to copyright their body, facial features, and voice — the first law of its kind in Europe.

Why It Hits: Even though nonconsensual deepfakes — which Denmark defines as a very realistic digital representation of a person, including their appearance and voice — are increasingly becoming an issue, governments have been slow to respond to the threat they pose to their citizens. The Danish law could serve as a blueprint for the rest of Europe, and potentially the US, to follow.

Behind the Curtain: Denmark wants to give its people the power to delete deepfakes.

The Future: Danish Culture Minister Jakob Engel-Schmidt said that the government wants to send “an unequivocal message that everybody has the right to their own body, their own voice, and their own facial features.” Denmark will have a major platform for that message when the country assumes the rotating Presidency of the Council of the European Union later this year.

Prediction: Although Denmark is a relatively small country, the power of having the European Commission behind it could encourage tech giants to comply… potentially making the law the de facto standard on deepfakes throughout the pro-regulation continent.

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TikTok and Instagram are both preparing to debut revamped, dedicated TV apps to attract a new audience and premium advertisers.

The Big Picture: TikTok and Instagram are jealous of YouTube’s recent outsized success in TV viewership, as it’s now the most-watched streaming service in the US — beating the likes of Netflix and Disney+ — with an overall 12.4% share of viewership and growing. The next social media battle is shaping up to take place in your living room.

Behind the Scenes: Instead of scrolling on your smartphone, social-media giants now want you to use your TV remote.

Last Update: Both TikTok and Instagram see TV apps as a way to capture older audiences who typically don’t scroll on their smartphones — YouTube viewership among those 65 and older grew by 106% last month thanks to TV. Additionally, the money spigot is wide open for streaming-TV advertising following the rollout of ad-supported tiers by premium streamers. Instagram and TikTok could command top dollar if they can prove viewership is just as high on TV as it is on mobile.

Prediction: With TV making it more comfortable to watch long-form horizontal videos, it’s possible that a new independent film and TV market could emerge across social media platforms, utilizing the mobile apps as a second-screen experience.

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77% of you voted Don’t care in Friday’s poll: Do you feel like you keep up with Gen Z’s online trends?

“NOT important!”

“At 71, I make my own trends.”

“I am diligent about keeping up with current events worldwide from many diverse sources. I am not, however, concerned with one specific demographic.”

“I know I’m a Boomer, but I try to keep up with what’s available in these AI machines and the interwebs.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎥 California passed a budget bill that increases the state’s film and TV tax credit program from $330 million to $750 million a year, which should boost production.

🤵 Amazon MGM Studios and director Denis Villeneuve have set their sights on Harris Dickinson, Jacob Elordi, or Tom Holland to be the next 007.

🎞️ Speaking of Amazon, the company has partnered with Sony Pictures to release its theatrical films internationally.

👀 Texas’ age-verification law was deemed legal by the Supreme Court, which could have a broader impact on online speech.

🤳 gen.video, a commerce and influencer marketing platform, has acquired the AI-driven influencer-recruitment startup Lionize.

🖥️ After 40 years, Microsoft’s infamous blue screen of death will now be replaced by the black screen of death.

🧴 Unilever reportedly dropped $1.5 billion to acquire soap startup Dr. Squatch.

💰 Google launched a tool for publishers, dubbed “Offerwall,” that allows them to program different micro-payment options for readers to access content.

👗 Google also debuted a new AI-powered tool called “Doppl” that lets customers generate videos of themselves wearing outfits they find online.