An Apple A Day...

PRESENTED BY TIMEPLAST

Happy April Fool’s Day to all who celebrate. We’ve decided that pranks really aren’t our style… but the first 100 people who scroll to the bottom of this newsletter get a surprise.

Apple is reportedly preparing a major update to its Health app to give users an AI agent that would mimic a personal doctor.

Why It Hits: CEO Tim Cook has been bullish on the prediction that Apple’s long-lasting legacy will be the tech giant’s innovations in health. While the company is still a long way from making that a reality, it’s creating the building blocks to make health and wellness a major part of its iOS ecosystem.

Behind the Check Ups: Need to get a physical? Soon, there’ll be an app for that.

Final Test: Apple is still making strides to include more sensors — such as ones that monitor glucose, blood oxygen, and hypertension — in the Watch. While those have encountered some legal and regulatory speed bumps, it seems inevitable that they’ll come online… which would make Project Mulberry multiples more powerful. And considering that Apple recently rolled out the biggest health study ever, the agent could have access to more data (both personalized and general) than ever imagined.

Go Deeper: Apple Intelligence is coming to the Vision Pro, so Project Mulberry may one day become a holographic doctor in mixed reality.

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Immersive entertainment company Cosm has struck a deal with Warner Bros. and creative studio Little Cinema to bring sci-fi classic The Matrix to its immersive theaters in a new “shared reality” format.

The Big Picture: While moviegoing is still recovering from its pandemic lows, cutting-edge experiential showings — IMAX, 4DX, ScreenX, etc. — are blowing up in popularity. As investment pours into constructing more of these screens, Cosm could catch a wave of interest from a new audience.

Behind the Scenes: Cosm wants you to enter the Matrix.

Closing Credits: While Cosm has focused primarily on sports, expanding into movies could provide it with more consistent business — while also giving studios the chance to profit from repertory screenings that let fans see their favorite titles in an entirely new way. Considering Sphere — the company behind the you-can-see-it-from-space venue in Vegas — is also building out smaller versions of its theaters, immersive moviegoing could become as ubiquitous a premium format as IMAX within the decade.

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73.2% of you voted Yes in yesterday’s poll: Do you think the traditional late-night talk show format is becoming outdated?

“Technology has 100-yard dash legs. You can’t be just a speed walker anymore.”

“It’s just that the networks are hiring such unlikable hosts. It’s become silly and too overloaded with politics. Get back to pure entertainment.”

“Late-night talk shows are for the same demo who watches the evening local news — or for those who prefer to lean back before bed instead of scrolling.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🛰️ Apple and SpaceX are duking it out to cover every cellphone deadspot on Earth.

💊 Isomorphic Labs, a subsidiary of Alphabet, has raised $600 million in a round led by Thrive Capital to speed up AI-powered drug development.

😬 The SEC has cleared Haliey Welch of wrongdoing after her $HAWK crypto collapsed.

🎽 Nike is partnering with women-focused apparel brand TOGETHXR to distribute its “Everyone Watches Women’s Sports” line.

🍽️ OpenTable is getting in the passenger seat with Uber to offer dining reservations and transportation options on the platform.

☕ Prada opened a restaurant in Shanghai inspired by the films of Wong Kar-wai (In the Mood for Love, Chungking Express).

🤑 Moffett Nathanson estimates that YouTube’s value has hit $550 billion, making it the biggest media company in the world.

📱 Even Substack is getting a TikTok-like short-form video feed on its app.

👀 President Trump says a TikTok deal will be announced this week before the April 5th deadline.