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Here’s some good news for you this Thursday, FutureParty people — researchers out of Harvard may have found a way to stop COVID, the flu, and even the common cold in their tracks. They developed a drug-free nasal spray that people can use to coat their nostrils, which captures virus-packed droplets in a sort of gel. It apparently worked in 100% of mice. Could flu season one day be a thing of the past?
DAILY TOP TRENDS
YouTube – Juror #2
X
(Twitter)– Scream 7Google – Robbie Williams
Reddit – Dana Carvey
TikTok – “we fell in love in october”
Spotify – “That’s What I Love”
America Flips the Nuclear-Power Switch
Both governmental agencies and private tech giants are working together to restart nuclear plants all across America, tapping into the powerful and misunderstood energy source for the first time in decades.
Why It Sparks: The explosive growth of the AI industry requires a lot of energy to power the technology, so firms are rushing to find sustainable sources that reliably have the juice.
Between the Power Lines: To ensure that the energy grid doesn’t get totally zapped by AI, the US government, Big Tech, and several startups are dusting off the ol’ nuclear-energy playbook.
The Energy Department secured a $1.5 billion loan to turn on the Holtec Palisades nuclear plant in Michigan, making it the first ever to be restarted in the US.
Last week, Microsoft and Constellation Energy announced that they’re spending $1.6 billion to turn on the Three Mile Island plant in Pennsylvania by 2028.
The Bill Gates-backed TerraPower is building a sodium-cooled “fast” reactor in Wyoming, X-energy is developing a small reactor in Texas, and the Sam Altman-backed Oklo is scouting for reactor sites in Idaho.
The Future: Nuclear power has only accounted for about 20% of America’s energy output since the 1970s. But supercharging nuclear, which has bipartisan support, is now seen as the only way to keep the AI industry’s lights on — the Energy Department projects that new data centers will require an additional 25 gigawatts of energy by 2030. OpenAI even pitched the White House on building several 5-gigawatt data centers, each requiring the output of five nuclear plants. Whoa.
With the Energy Department saying that building data centers near nuclear plants is an “ideal solution,” prepare for the agency to become the Oprah of electricity: “You get a plant! You get a plant! You get a plant!”
Dig Deeper: With a resurgence in nuclear power comes a demand for uranium… and several stakeholders are already heading West to start digging for the proverbial gold.
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LVMH Has the Need For Speed
The French luxury giant continues its cultural dominance by scoring an expansive 10-year sponsorship deal with another sudden cultural giant — Formula One.
Why It Hits: LVMH got a big taste of the sporting life with the Paris Olympics and now wants to keep competing in the space… viewing the young daredevil drivers as the perfect Adonises to model its luxury products.
Behind the Wheel: While some of LVMH’s brands have been involved with F1 over the past 50 years (Louis Vuitton, TAG Heuer, and Moët & Chandon), LVMH is now totally jumping in.
It’s only the second time the luxury giant has inked a sponsorship deal for all of its 75 brands — the first being the Olympics.
That means LVMH’s brands will touch every aspect of the race — uniforms, timekeeping, victory champagne, trophy trunks, etc. Heck, they may sponsor the asphalt at this point.
The deal is rumored to cost LVMH $110 million a year, giving the conglomerate a marketing vehicle that travels to top global metros, has a strong presence in premium entertainment, and reaches a younger audience.
Final Thoughts: As inflation and the cost of living have soared around the world, the demand for luxury goods has naturally declined. (Rent or a sweater? You get it.) So, LVMH seems to be trying to broaden its fanbase and curry favor with a new type of clientele — one that’s young, online, and maybe even American. It’s all about capturing the next generation. Considering some of LVMH’s brands have been around since the 1700s, it’s safe to say that they’ve always figured out how to do that.
This time, it may mean slapping a logo on the most technologically advanced cars on the planet and helping market a movie for Apple’s streaming service. It pays to be classic and cutting-edge.
DEEP DIVES
Read: Glamour profiles Serena Williams as she sets the stage to dominate new ambitions in venture capital and her own makeup brand.
Explore: WSJ columnist Joanna Stern turned herself into a chatbot and set it loose to see what would happen.
Watch: Forbes gives a taste of the blockchain-powered platform BAXUS, which is becoming a hotspot for trading rare bourbons.
69.7% of you voted Yes in yesterday’s poll: Do you have an Instagram account?
“I’m a millennial... duh! 📸”
“But I don’t post any longer.”
“Kind of wish I didn’t, though.”
“I don’t have Facebook either.”
“...and I’m mentally better off for not having one.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
🐺 Wolfs has become the most-viewed movie on Apple TV+ in just one week, boosting viewership on the platform by 30%.
🌖 Pink Floyd sold its recorded-music and name-and-likeness rights to Sony for $400 million after finally resolving decades of turmoil between the band members.
🎭 SAG actors are getting a verification badge on IMDb Pro to denote that, yes, they really are union performers.
→ Technology
💰 OpenAI has closed a record $6.6 billion funding round backed by investors like Microsoft, Nvidia, and Thrive Capital.
☁️ Asheville, North Carolina, was severely battered by Hurricane Helene, resulting in unprecedented flooding… leaving the world’s largest collection of weather data almost impossible to access.
🛒 Researchers from SeoulTech University have prototyped a floating shopping cart.
→ Creator Economy
🏀 Dude Perfect has hired a CEO to transform the trickshot YouTube brand into a bonafide media company.
📱 Meta announced that creators made $2 billion on Facebook just last year.
🪧 Reddit has updated its rules so that organized protests on the platform are way more difficult.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.