Thursday is here, and if you happen to be on a cruise ship but don’t want to be there, then Royal Caribbean has a solution for you. Aboard its new boat, Utopia of the Seas, passengers can have dinner at Royal Railway Utopia Station — a virtual train ride where diners can watch simulated scenery pass their window. It even has subwoofers that mimic the rumble of a moving train to really sell the experience. We guess this is where you eat when you’re really itching for some dry land.

In other news… Supreme gets sold, PwC sees the future, and Hulu racks up the Emmy nominations.

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• YouTube – The Deliverance

• X (Twitter) – Chucky

• Google – Glen Powell

• Reddit – The Russo Bros.

• TikTok – “Bass Boat” - Zach Bryan

• Spotify – “Add Up My Love” - Clairo

.FASHION.

EssilorLuxottica snags Supreme

The Future. After less than four years, Supreme has a new home, with VF Corp selling the storied streetwear brand at a loss to Italian eyewear giant EssilorLuxottica. As EssilorLuxottica’s only apparel brand, expect it to make Supreme the flagship of a new push into fashion.

Streetwear State of the Union
EssilorLuxottica, which owns brands like Ray-Ban and Oakley, is acquiring Supreme in a deal worth $1.5 billion — that’s $600 million less than VF Corp bought it for.

• The Italian conglomerate said it would allow Supreme to operate independently — a move that makes sense considering its lack of experience in streetwear.

• But the likely first move is figuring out who will take over as creative director — a position that has been vacant for a year after the resignation of Tremaine Emory.

VF Corp, the owner of popular brands like Vans and The North Face, has been signaling that it would take almost any measure to cut costs in recent years as it planned to pay down its debt. Selling Supreme at a loss shows how serious VF is in accomplishing that fast.

But it also shows that Supreme, which reliably brings in half a billion in revenue each year, isn’t reaching the growth targets that many expected, especially as the brand has multiplied its number of stores and expanded internationally. It also doesn’t sell out of its drops as much as it used to.

So, either Supreme’s dominance as the top streetwear brand or streetwear itself has peaked. Only time will tell.

54.1% of you voted No in yesterday’s poll: Are you into horror?

“I don’t like horror that’s just gory and that’s the scare factor; some gore is fine, for sure, but when that’s the reason a movie is scary, I am not interested.”

“This sort of movie is a lot of fun to watch and full of surprises, but my spouse does not enjoy watching them, so I don’t.”

“Not only am I married to a horror writer, but I have been an unabashed horror fan since I was a young kid. There’s something about the safety factor of goosebumps and frights while cuddled and snuggled safely at home (or in a darkened theater with your love) that satisfies beyond just literally making the heart beat faster. We know it’s an illusion, but we buy into the viscerality of it.”

.A WORD FROM OUR FRIENDS AT ARMOIRE.

Look fresh — no occasion needed

You can never look bad looking good, even if you’re just going to the grocery store. It’s fun, and it changes up the vibe!

How do you keep your look fresh?Armoire —a female-founded clothing rental service for women. It’s great because they get to know you through their style quiz and build a custom closet for you filled with recommendations from their algorithm and personal stylists.

Their curated inventory features thousands of looks from hundreds of premium brands, such as PAIGE, Equipment, Boden, French Connection, Vince Camuto, and Hutch. They also prioritize rising women’s and POC-owned brands, which just makes shopping feel good.

And you’ll love this: shipping is free and speedy!

Choose from three monthly plans starting at $89/month. Use the code thefutureparty for up to 50% off your first month.

Media, Music, & Entertainment

• Hulu/FX dominated the Emmy nominations with 25 for Shogun and 23 for The Bear (the most nominations ever for a comedy). [Read More]

• The Record Plant, an iconic recording studio in LA allegedly responsible for more Grammy-winning music than any other, is closing its doors. [Read More]

• Independent comics publisher BOOM! Studios is getting acquired by Random House Publishing Group for an undisclosed amount. [Read More]

Fashion & E-Commerce

• Everlane founder Michael Preysman is launching a wellness-focused beverage brand called Magna. [Read More]

• Trader Joe’s mini-cooler bags, which cost only $3.99, are going viral on social media — another example of how grocery stores are becoming cool. [Read More]

• Patagonia has figured out a way to partly recycle wetsuits by extracting a little-known carbon material from them. [Read More]

Tech, Web3, & AI

• Elon Musk announced that he plans on moving both the X and SpaceX headquarters from California to Texas after disagreeing with the passage of a new transgender-focused law in California. [Read More]

• Ozy Media founder Carlos Watson was found guilty of fraud and identity theft after impersonating a YouTube exec on a company call. [Read More]

• Fei-Fei Li, a computer programmer known as the “godmother of AI,” is launching a startup called World Labs and has already secured enough funding for a billion-dollar valuation. [Read More]

Creator Economy

• Ocean-conservation project #TeamSeas, started by MrBeast and YouTuber/engineer Mark Rober, announced that it’s cleaned up 34 million pounds of trash from bodies of water all around the world. [Read More]

• VidCon is shutting down its Baltimore convention to put all of its resources into its flagship event in Anaheim in 2025. [Read More]

• Roblox shared that creators made $741 million on the platform last year. [Read More]

.ENTERTAINMENT.

PwC diagnoses the future of entertainment and media

The Future. The annual “Global Entertainment & Media Outlook” report from accounting firm PwC details some trends worth paying attention to in movies, TV, gaming, and music. If companies take the report’s call that investments in AI and advertising could unlock new growth, expect the next winners in entertainment and media to leverage AI to become the ultimate content-and-ad-targeting engine imaginable.

Money on the mind
Some highlights from the report:

• Box-office revenue isn’t expected to fully return to pre-pandemic levels until 2026 (a year later than expected), and while revenue will keep growing, actual admissions seem permanently lower by about a third.

• Streaming growth is already peaking, which means companies will work even harder to profit from advertising, bundling, and consolidation.

• Ads will be a major revenue driver moving forward, with revenue expected to surpass $1 trillion by 2026. Ads are expected to account for 55% of the sector’s growth over the next five years.

• Music demand will continue to grow as live-music revenue grew 26% over the last year, accounting for over half of the overall music market.

• Gaming is seeing the biggest growth of any market, with revenue set to surpass $300 billion by 2027 — double that of 2019.

Additionally, PwC says that if companies hope to unlock even more growth in the future, the winning formula may be learning how to best leverage AI and ads, which could “inspire a wave of business model reinvention.”

.A WORD FROM OUR FRIENDS AT MASTERWORKS.

$47 million in artwork sales equals profits for these everyday investors

Masterworks is taking on the billionaires at their own game, buying up paintings by world-class artists like Banksy and Picasso and securitizing them for their investors.

When Masterworks sells a painting — like the 16 it’s already sold — investors reap their portion of the net proceeds. Investors have already received proceeds from more than $47 million in sales, realizing annualized net returns of 17.8%, 21.5%, 35%, and more.

Now, Masterworks wants to do the same thing for you. By qualifying every offering with the SEC, Masterworks makes it easy for everyday people to invest in multi-million dollar paintings. Offerings can sell out in just minutes, but as a trusted partner, TheFutureParty readers can skip the waitlist to join here.

_{**Past performance is not indicative of future returns; investing involves risk. See disclosures at masterworks.com/cd}

• Learn: Legendary filmmaker Michael Mann has launched a website where a one-time fee of $65 gives users access to a masterclass series on how he made his latest film, Ferrari.

• Read: Business of Fashion explores how the terms “creator” and “influencer” are starting to mean very different things.

• Listen: The Town chats with Bloomberg’s Lucas Shaw on whether Hollywood needs more deregulation to spur competition or more consolidation to compete with tech giants.

@flashesofstyle

Your sign to have a summerween party!!! 🍹👻🍉🎃 Couldn’t recommend more. Something about halloween aesthetic mixing with summer vibes is just... See more

It’s so hot outside that we’re all dreaming of Halloween.

JOBS OF THE WEEK

Explore a weekly curated list of the latest and greatest opportunities in business, tech, and entertainment. For more listings, check out the complete job board.

Manager, Production - Adult Animation Comedy
Netflix
Los Angeles, CA

Deputy Food Editor
Dentsu Aegis Network
London, UK

Production Coordinator, The Roku Channel
Roku
Santa Monica, CA

Product Manager, Payments
Live Nation
New York, NY

LATEST PODCAST EPISODE

Today, on an extra special bonus episode of Future Forecast, our hosts Boye and Chris sit down with Andrew Kenward, the President and COO of Almost Friday Media. Andrew was an agent at WME in the digital media department at WME before being brought into the Almost Friday universe in 2021. We chat with him about his career, his goals for the brand moving forward, and what it's like working in media today.