Happy Thursday, FutureParty people. While we hope you’re happy to see us in your inbox, maybe be careful with any emails you receive from Microsoft. A researcher found a bug that allows anyone to spoof Microsoft corporate accounts — even the security team (gulp). He contacted Microsoft about the problem, but apparently, fixing it isn’t a priority. Maybe Microsoft thought the researcher just didn’t have a positive outlook.

In other news… ultracool fabrics fight heat, Elon Musk makes nice, and Ozempic buffs retail.

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• YouTube – House of the Dragon

• X (Twitter) – Donatella Versace

• Google – Tarot

• Reddit – Jamie-Lynn Sigler

• TikTok – “Sh-boom (Life Could Be a Dream)” - The Road Cruisers

• Spotify – “Adore U” - Khalid

.MEDIA.

Supercooling fabrics could combat heat stress

The Future. As heat waves sweep across the Northern Hemisphere, global warming’s ramifications grow more severe than ever. But new fabrics capable of deflecting heat radiation from all sides could significantly lower the heat stress city-goers suffer and revolutionize cooling in other industries, too.

Coolest fit possible
A new white textile protects the wearer from several kinds of heat radiation, particularly in cities.

• The three-layer fabric uses plastic fibers and silver nanowires woven into cloth to reflect radiation from the sun and surrounding surfaces, which have different wavelengths and can only be blocked by distinct materials.

• Only a tiny amount of these special materials need to coat each cloth garment, with plastic and silver layers a hundredth the width of a human hair.

• During outdoor testing in Arizona, the fabric stayed 16 degrees (Fahrenheit) cooler than silk and 4 degrees cooler than the coolest “broadband emitter” fabrics currently used in sports.

Fabric = fridge???
With heat stress now the leading cause of climate-related death, it’s urgent that we find ways to protect people from heat in ways that don’t exacerbate the problem by releasing even more greenhouse gasses in the process — like air conditioning does, for example.

Apparently, these fabrics may be able to help with that, potentially reducing the need for food refrigeration and air conditioning if an insulating layer of fabric is wrapped around buildings or shipping containers.

That would be cool indeed.

50.6% of you voted No in yesterday’s poll: Are you interested in going to a Netflix House?

“Sounds interesting. But I wouldn’t go to Texas to visit one 😣.”

“I’ve been to some of their show-branded stores at shopping malls in LA, and they are indeed fun. But an entire mall of just that? Yuck.”

“Why not? We go to Disneyland, and this seems like a small-scale, revamped, adult equivalent…”

.A WORD FROM OUR FRIENDS AT HUBSPOT.

Up your work game with ChatGPT

AI can elevate your productivity and creativity — obviously. But how?

HubSpot’s guide will show you. 

They’ve compiled a whole report on how to use ChatGPT for work. And when you’re done reading it, you’ll be using ChatGPT like a legit boss.

The report covers a lot. With it, you’ll learn how to:

• Automate tasks

• Enhance decision-making

• Innovate in new ways

Check out HubSpot’s free Using ChatGPT for Work report and get your ChatGPT groove on ASAP.

Media, Music, & Entertainment

• Disney is making its BridgeID more accessible to a broader range of advertisers and ad tech partners amid fierce competition from Netflix and Prime Video. [Read More]

• The WNBA is negotiating a new media rights agreement with Disney, leveraging its popularity and infrastructure investments to attract more brand deals. [Read More]

• Verzuz, launched as a virtual DJ battle by Swizz Beatz and Timbaland during the pandemic, has partnered with X for exclusive distribution following its reacquisition from Triller. [Read More]

Fashion & E-Commerce

• Apparel retailers are experiencing sales boosts as many Americans, having lost weight on Ozempic, update their wardrobes with more fitted clothing. [Read More]

• Richemont, a Swiss luxury conglomerate known for brands like Cartier and Van Cleef & Arpels, has outperformed rivals LVMH and Kering in stock performance and brand popularity due to its focus on hard luxury. [Read More]

• Beauty startup investors were optimistic for 2023 after Unilever acquired K18, but cautious big buyers have slowed new deals for young brands despite earlier booms in 2021 and 2022. [Read More]

Tech, Web3, & AI

• Elon Musk envisions Tesla’s robot Optimus as a good-looking friend and personal assistant, capable of handling all your dreaded tasks, and believes it’ll become more valuable than Tesla’s other projects one day. [Read More]

• Outgoing Boeing CEO Dave Calhoun admitted during a recent Capitol Hill hearing that the company retaliates against whistleblowers — which is frightening to think about when “two Boeing whistleblowers have died within weeks and a third says they’re afraid.” [Read More]

• Despite the excitement around generative AI, companies are struggling to actually implement it, resulting in only a small number of firms successfully scaling AI projects. [Read More]

Creator Economy

• YouTube is testing a crowdsourced context-adding system similar to X’s user-driven fact-checking feature, Community Notes, to battle misinformation on the platform. [Read More]

• The United Arab Emirates is the top destination for millionaire migration in 2024, thanks to its nonexistent income tax, “golden” visas, and luxe lifestyle. [Read More]

• Daily Mail is expanding into long-form video with plans to launch a dozen shows on YouTube by the end of the year to help boost its ad revenue. [Read More]

.ADVERTISING.

Elon Musk tries to make amends with advertisers at Cannes Lions

The Future. Following his controversial public remarks about advertisers, Elon Musk has just launched a charm offensive at the 2024 Cannes Lions to persuade brands to return to X (formerly Twitter). If Musk can uphold a commitment to brand safety and address advertiser concerns sensibly, it’s possible that X could win back the trust of major brands and experience a resurgence in ad dollars.

Apology tour commenced
Yesterday, Elon Musk held a closed-door meeting in Cannes with 20 senior-level marketing execs from major brands like the NFL, L’Oréal, and Target to address concerns about X’s brand safety.

• Joined by X CEO Linda Yaccarino, Musk advocated for brands to return to the platform and discussed topics like AI, the state of the job market, and the “future of humanity.”

• The CMOs in the room were initially apprehensive about the meeting but left feeling optimistic, describing the meeting as a “brainstorm.”

Olive branch in the air
While Musk has mostly been met with positivity in Cannes, it’s unclear whether brands and agency leaders will accept his olive branch. Some have zero interest in hearing from the tech mogul after he’s been hostile towards social issues they care about.

X’s success may ultimately depend on maintaining a balanced approach and proving its reliability as a safe platform for free speech and accurate information — not an easy task.

.A WORD FROM OUR FRIENDS AT HIMS & HERS.

Wanna turn your dad bod into a summer bod?

It’s not too late to start — especially with Hims.

Hims offers tailored weight loss plans that include medication management, digital tracking tools, and educational content.

All you have to do is show up (virtually), answer some questions, and follow your personalized plan. You’ll also get unlimited online access to follow-ups, adjustments, and answers to any questions you have.

_{*Not available in all 50 states. Hims & Hers Weight Loss is a holistic program that includes nutrition support, technological tools, and custom medication kits prescribed based on what your provider determines is medically appropriate and necessary for you. Hims & Hers Weight Loss includes compounded products which are not approved or verified for safety or effectiveness by FDA. See website for full details, important safety information, and restrictions, including online provider consultation requirements.}

• Read: Business Insider explores the intriguing question of why Reddit’s popularity has recently skyrocketed in Google Search results.

• Watch: The reveal trailer for Nintendo’s next Legend of Zelda game — the first ever to actually star Princess Zelda.

• Listen: NPR covers the upcoming auction of Judy Garland’s iconic ruby slippers, which were recovered in 2018 after being stolen from the Judy Garland Museum in 2005.

This would never happen… right?

JOBS OF THE WEEK

Explore a weekly curated list of the latest and greatest opportunities in business, tech, and entertainment. For more listings, check out the complete job board.

Senior Manager, Advertising FP&A
Spotify
New York, NY

AI Content Writer
DataAnnotation
Miami, FL

Entry-Level Training Program (Mailroom)
CAA
Los Angeles, CA

Design Manager
Live Nation
London, UK

LATEST PODCAST EPISODE

Today, on an extra special bonus episode of Future Forecast, our hosts Boye and Chris sit down with Larry Fitzgibbon, the co-founder and CEO of Tastemade. Tastemade is an independent media company that creates award-winning video content and original programming in the food, travel, and home & design space.