New week, new you. If you’re a hiring manager, you may have some unexpected guests this week at interviews — the parents of job seekers. A Resume Templates survey found that 26% of Gen Zers have brought a parent to a job interview. While it’s always nice to have an encouraging entourage for life’s events, we’re not so sure that having Mom and Dad answering questions for you is the best way to show off you’re a responsible adult. Kinda weird tbh…

Oh and btw — if you haven’t been listening to our podcast Future Forecast, check out the latest episode here. We bring on a fun surprise guest. ALSO — when you get a moment, filling out this survey would be so awesome!

→ podcast survey ←

In other news… Apple enters the AI race, Disney promises billions in Florida, and Pat Sajak retires from Wheel of Fortune after 40+ years.

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• YouTube – Piece By Piece

• X (Twitter) – Hit Man 

• Google – Xbox Games Showcase 

• Reddit – The Boys 

• TikTok – “Stargazing” - Myles Smith

• Spotify – “Witchy” - KAYTRANADA, Childish Gambino

.ARTIFICIAL INTELLIGENCE.

Apple debuts its AI plans

The Future. In the run-up to its Worldwide Developer Conference next week, Apple is letting some details about its AI plans slip to the public. While the AI hype train has reached a fever pitch, Apple’s scale and focus on optimizing everyday tasks could mainstream its use.

Hello, my name is SiriAI
The new generation of iPhones, iPads, and Macs are getting an AI facelift.

• Apple’s AI system, called “Apple Intelligence,” will focus on productivity and automation tasks like news and article summaries, reply suggestions, and other applications that have “broad appeal.”

• It’ll also supercharge Siri, using a new deal with OpenAI to provide more chatbot-like abilities.

• The company doesn’t plan to roll out image or video generators like most of its competitors, but it will have a feature to generate custom emojis that represent phrases as they’re being typed in real time.

Apple, which has always touted privacy as a major benefit to iOS, said that the AI features will not be default — instead, users have to opt in. Additionally, Apple promised that it wouldn’t build profiles on users based on their data and would create reports that information isn’t being shared.

But, the tech giant is making some concessions that previously were a red line for the company — it has no choice but to use cloud servers to compute some AI tasks because of how much processing power they take. An algorithm will determine if a task can be done on-device, or if it has to go to the cloud to be executed.

52.5% of you voted No in Friday’s poll: Are you a basketball fan?

“Back and forth, back and forth…”

“I don’t support any sport that pays hundreds of thousands or even millions to people for playing a game, while millions starve all over the world.”

“Only watch college ball.”

.A WORD FROM OUR FRIENDS AT HUBSPOT.

Leverage AI for market success

A recent survey of over 1,000 early-stage startup founders revealed that 86% have seen positive outcomes from incorporating AI into their GTM strategies.

Discover how startups are leveraging artificial intelligence to redefine their go-to market approach and stay ahead of the curve.

This comprehensive guide covers everything from customer acquisition to scaling operations with AI.

Don’t miss the insights that can transform your business.

Media, Music, & Entertainment

• The Acolyte, the new Star Wars show, has made the biggest debut on Disney+ this year, with 4.8 million views on its first day.  [Read More]

• Pat Sajak is signing off from Wheel of Fortune after 41 seasons. [Read More]

• A $21 billion class-action lawsuit against the NFL over its Sunday Ticket threatens how the league does its media-rights deals. [Read More]

Fashion & E-Commerce

• HOKA is opening its first flagship store in New York City. [Read More]

• Roaring Kitty is saving GameStop again with a meme-stock rally that could give the retailer a $3 billion windfall. [Read More]

• The mall brands of your 90s youth, including Claire’s and Limited Too, are cool again. [Read More]

Tech, Web3, & AI

• OpenAI released a research paper detailing how to reverse-engineer some of ChatGPT’s outputs… and attempt to ease some criticism about how the company handles safety. [Read More]

• X wants advertisers to start using its Grok chatbot to write ad copy and generate images… and the pitch doesn’t seem to be landing with brands. [Read More]

• The Canadian Grand Prix will award the winner a trophy designed by AI. [Read More]

Creator Economy

• MrBeast hired Jeffrey Housenbold, a VC who previously worked at SoftBank’s Vision Fund, as president and COO of his company, Beast Industries. [Read More]

• TikTok has fixed a vulnerability on its platform that allowed hackers to take control of high-profile users’ accounts by sending them DMs. [Read More]

• YouTube creator Alex Choi is facing 10 years in prison for posting a stunt video of him and two women shooting fireworks at a speeding Lamborghini. [Read More]

.ENTERTAINMENT.

Disney is building a fifth theme park in Florida

The Future. Disney has doubled down on its commitment to Florida with an agreement to invest billions of dollars into expanding Walt Disney World — a move that would bring hundreds of thousands of tourists to the Sunshine State. With a brand new park in the works, expect it to be ground zero for Disney Imagineering’s cutting-edge innovations.

Mouse Empire
Disney and Florida Governor Ron DeSantis’ administration have buried the hatchet.

• They’re working on an updated development agreement that would ensure Disney invests $17 billion over “the next 10 to 20 years”  (with $8 billion spent within the first 10) as the flagship theme park expands closer to Orlando.

• The most tantalizing bit is that Disney would build a fifth park at the resort, which is already home to the Magic Kingdom, Animal Kingdom, Epcot, and Disney’s Hollywood Studios.

• Additionally, Disney plans to hire over 10,000 new park employees, including relocating about 2,000 workers from California.

The investment, once finalized, is part of Disney’s larger $60 billion investment into its parks worldwide, including the DisneylandForward project in California that will cost $1.9 billion and a just-completed $2 billion expansion at Tokyo Disney Resort.

And with NBCUniversal working on a massive expansion at Universal Studios Orlando, a project dubbed Epic Universe, the theme-park wars are really heating up.

• Read: Photographer Co Rentmeester defends to Complex his long-held belief that Nike recreated his photo of Michael Jordan to act as inspiration for the Air Jordan Jumpman logo.

• Listen: Rapid Response chats with Agility Robotics CEO Peggy Johnson about how robotics will revolutionize the industrial workforce and the tightrope the tech will need to walk to protect human workers.

• Watch: Fast Company sits down with CEO Sam Reich about the Dropout’s transformation from a beloved College Humor site to a full-fledged digital media company.

Is this the most inspired brand collab ever?

LATEST PODCAST EPISODE

Today we get into the Sony CEO's comments on their use of AI technology, how Snoop Dogg is working on selling his collectibles, and how Dave and Buster's is betting on gambling. We also have an extra special guest with us today, the co-founder and CEO of Tastemade, Larry Fitzgibbon!