Friday’s finally here, fam. For all you space cadets out there, you’ll soon be able to know what time it is on the Moon. The White House has directed NASA to establish a time zone for the Moon and other planets, making the US the clock-setter for space. The time zone will tentatively be called “Coordinated Lunar Time”… in case you were wondering how to schedule a Cal invite in the future.

In other news… YouTube has all the angles on Coachella, Abu Dhabi builds the capital of esports, and KISS sell themselves.

We hope you enjoy this and all upcoming issues, but we have one request: please share your feedback. If you have any thoughts at all about our new look, format, and direction, please reply to this email. It’ll go straight to us. Do not hold back.

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• YouTube – Cuckoo

• X (Twitter) – Dune: Messiah

• Google – Anna Paquin

• Reddit – Michael J. Fox

• TikTok – “Blue Monday”

• Spotify – “Flea”

.MUSIC.

YouTube channels “Multiview” for Coachella coverage

The Future. YouTube is adding a feature to its Coachella livestream that’ll allow users to watch more than one of the six stages it’s covering simultaneously. The feature gives users the ability to toggle between artists without missing a beat, so don’t be surprised if YouTube convinces Coachella to add a YouTube-exclusive stage in the future.

One you, many stages
YouTube is bringing one of the most popular features of its NFL Sunday Ticket package to its Coachella coverage.

• Starting Weekend 1 (April 12th), people will be able to use “Multiview” on connected TV sets to watch up to four different stages at the same time (but only hear one at a time).

• Additionally, YouTube is tapping Highsnobiety to capture the festival on the ground, creating exclusive BTS content and artist profiles for Shorts.

• Viewers will be able to shop for exclusive merch from acts like Bleachers, No Doubt, and Lana Del Rey via the Shop button that reveals a QR code.

Ali Rivera, head of YouTube’s live music and artist partnerships, says that the Coachella coverage is part of the company’s push to expand its reach in live experiences, especially when it comes to making music and sports coverage more interactive.

That strategy has led YouTube to cover other music fests like Rolling Loud California… so expect the Multiview feature to pop up at those as well.

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Media, Music, & Entertainment

• KISS sold their music catalog, likeness, and brand IP to Pophouse, the company behind the ABBA Voyage hologram concerts, for over $300 million. Read More.

• Alex Cooper, creator of the Call Her Daddy podcast, will host a series of interactive watch parties for Peacock’s coverage of the Paris Olympics. Read More.

• A rare issue of Action Comic No. 1, the comic book that introduced Superman, sold for $6 million at auction — the most ever paid for a comic book. Read More.

Fashion & E-Commerce

• Beyoncé’s Cowboy Carter has fashion retailers scrambling to put Western wear on shelves… but brands that specialize in the clothing are cautious to jump on the hype train. Read More.

• LA-based streetwear brand Madhappy opened its first international store in Tokyo… inside of the city’s Ba-Tsu Art Gallery. Read More.

• Serena Williams launched a makeup brand, Wyn Beauty, that’s focused on its ability to keep up with athletes. Read More.

Tech, Web3, & AI

• Apple is developing an automated robot that follows people around their homes and completes tasks as its “next big thing.” Read More.

• NASA has selected three companies — Intuitive Machines, Lunar Outpost, and Venturi Astrolab — to design autonomous vehicles for the Moon. Read More.

• Alphabet is exploring a potential acquisition of online marketing software firm Hubspot, which is valued at $34 billion. Read More.

Creator Economy

• X is giving blue checkmarks back to high-profile users… but now many of those recipients don’t want them. Read More.

• TikTok Creative Challenge, the tool that allows creators to submit user-generated videos to brands as potential ads, has become a money-maker for several influencers. Read More.

• TikTok is recruiting nuns, ranchers, and military veterans in election-battleground states like Nevada and Ohio for a new marketing campaign to keep the app from getting banned. Read More.

.GAMING.

Abu Dhabi is constructing an esports island

The Future. Esports lounge network True Gamers is building an island dedicated to all things esports that’ll ultimately cost $1 billion to develop. Joining an already growing number of islands that have turned Abu Dhabi into a major tourist destination, this island may make the United Arab Emirates the center of the international esports industry.

Ultimate playing field
The Mecca of esports is coming to Abu Dhabi.

• The island near Al Raha beach will have “a luxury hotel, high-tech venues for global and regional tournaments, professional training facilities like the GG Bootcamp, and even content creation spaces,” per Hypebeast.

• The resort will have 200 rooms, each including a state-of-the-art gaming computer.

• There’ll also be “isolated rest areas” at the bootcamp for gamers to nap in between tournaments and access to a balanced nutrition program. (But will it have Mountain Dew?)

True Gamers hopes that the island becomes the go-to hub for the esports industry in the Middle East, which has defied global trends to become a burgeoning esports market and home to some of the biggest tournaments in the world.

A stunning fact: BCG reports that over 60% of the region’s population are gamers. Wow.

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• Read: Variety digs into why IMAX rules Hollywood, even though it’s still undervalued by Wall Street.

• Watch: The Deal sits down with Gerry Cardinale, the founder and managing partner of RedBird Capital, to discuss his growing media and sports empire.

• Listen: Gadget Lab charts how social media has evolved from a social network to an online shopping mall.

Start saving because those ticket prices are going up.

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Today we get into how there may be a new IMDb specifically made for content creators, how those very same content creators are moving away from video into writing, and Endeavor's announcement that they are going private.