Generative gatekeeping

April 12th, 2024

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In other news… Adam Schiff wants AI to show itself, Fanatics organizes a sports Comic-Con, and Showtime rolls credits.

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Courtesy of Taylor Santiago Berger via Twitter

Hollywood creatives rally for Congressional AI bill

The Future. A new bill introduced by California Representative Adam Schiff that has the backing of every major Hollywood union hopes to raise the curtain on all the copyrighted works that generative AI systems are trained on. While the bill still has a long way to go, it may force AI companies to start purging their systems of anything that hasn’t been licensed in order to avoid many costly lawsuits.

Generative gatekeeping
Schiff’s “Generative AI Copyright Disclosure Act” is joining the fight against generative AI that the writers and actors started last year.

  • It would force AI firms to provide regulators with a “detailed summary of any copyrighted works used” to train their public generative tools within 30 days of being added.

  • The Copyright Office would then keep a searchable database of the disclosures.

  • Companies that fail to comply would face a $5,000 fine per infringement.

  • But the fine isn’t what matters — it’s the artillery that it gives creatives to sue AI firms that use their copyrighted work in tools like ChatGPT, Sora, and Stable Diffusion.

Not that suing will be easy. Several lawsuits from groups of high-profile authors, artists, and other creatives are working their way through the courts, and their outcome so far has been complicated by the fluid definition of “free use.” It’s an issue that likely won’t be figured out for a while.

But with a growing number of high-profile artists, labels, and unions speaking up about the dangers, the issue will also likely never be out of the spotlight.

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Media, Music, & Entertainment

  • The standalone Showtime app is officially shutting down at the end of the month after the platform merged with Paramount+. [Read More]

  • Universal’s The Fall Guy is the first movie ever to officially credit a “stunt designer,” after the creation of the credit was approved by SAG and the DGA. [Read More]

  • The WWE says that last weekend’s Wrestlemania 40 is the highest-grossing live event in the company’s history. [Read More]

Fashion & E-Commerce

  • Nike designed a sneaker specifically for breakdancing in the run-up to its inclusion in the Paris Olympics. [Read More]

  • Rent the Runway saw its shares jump 70% after the company forecasted that its revenue would increase this year. [Read More]

  • Kids, in an interesting turn of events, are roasting their parents for buying cheap goods from Temu. [Read More]

Tech, Web3, & AI

  • Waymo is officially launching its paid robotaxi service in LA after getting city approval. [Read More]

  • England’s Premier League is recruiting AI to help with offside calls. [Read More]

  • Google is launching an enterprise tool that allows users to generate workplace presentations with prompts. [Read More]

Creator Economy

  • Taylor Swift’s music has returned to TikTok, even though she’s signed to Universal Music Group. [Read More]

  • TikTok has officially announced “TikTok Notes” — an image-focused app to rival Instagram. [Read More]

  • Substack and Spotify struck a deal for Substack creators to distribute their podcasts (even paywalled ones) on the audio streamer. [Read More]

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All under one roof // Illustration by Kait Cunniff with Muse AI

Fanatics debuts a Comic-Con for sports

The Future. Fanatics is putting on its first-ever convention, Fanatics Fest, to bring all things sports under one roof, hoping to appeal to both hardcore fans and new audiences. As the demand for sports-driven media reaches a fever pitch, expect the convention to become the go-to launching pad for the biggest sports-related shows and podcasts.

Competitive entertainment
Fanatics Fest hopes to do for sports what Comic-Con has done for pop culture.

  • The event will be held from August 16th to 18th at the Jacob Javits Center in NYC, with daily admission tickets starting at $50.

  • Every major sports league and sports trading-card company is expected to put on activations on the 400,000-foot show floor, which will also have booths geared towards collectors, courtesy of Fanatics-owned Topps.

  • Fanatics has already recruited football stars Tom Brady and Eli and Peyton Manning; MLB legend Derek Jeter; NBA star Kevin Durant; WNBA star Sabrina Ionescu; and wrestling giant Hulk Hogan to be there.

Also like Comic-Con, Fanatics Events CEO Lance Fensterman says there will be plenty of surprises in store. A Q&A with the cast and crew of Hoosiers hosted by Peyton Manning? It could happen…

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  • Listen: Focus Features chairman Peter Kujawski stops by Variety’s Strictly Business to evangelize how originality is starting to rule the box office.

  • Read: Bloomberg’s Dave Lee argues that Google should spin off YouTube so it can run free as a $400 billion media empire.

  • Watch: WSJ speaks with OpenAI CTO Mira Murati about the future of ChatGPT and what to expect from Sora.

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Today’s email was written by David Vendrell.
Edited by Boye Akolade. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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