The platform of the moment

March 22nd, 2024

Presented by The Crypto Code

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Grads all, folks // Illustration by Kait Cunniff with Midjourney

TGIF, FutureParty people. Are you Team Rhaenyra or Team Alicent? House of the Dragon dropped two new trailers for its second season, capturing the POVs of both queens. Let’s just say, the June 16th premiere can’t come soon enough.

In other news… a college education is a good investment, content creators are thriving on LinkedIn, and Reddit shares are soaring.

We hope you enjoy this and all upcoming issues, but we have one request: please share your feedback. If you have any thoughts at all about our new look, format, and direction, please reply to this email. It’ll go straight to us. Do not hold back.

LATEST PODCAST EPISODE

March 21, 2024

Today we get into OpenAI's new video tech Sora, how influencers and content creators are trying to get their payment standardized, and Travis Kelce's rising star.

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👛 Shein, the fast-fashion retailer, is making its supply-chain infrastructure and tech available to outside brands and designers, letting them test new products in small batches and track how well they do with customers. Read More → wsj

🎼 James Blake is the first musician to join the new streaming platform Vault.fm — where fans can listen to his unreleased tunes for $5/month. Read More → hypebeast

🎭 Young people today are more likely than older generations to say their favorite movies, musicians, and video games influence how they see themselves. Read More → adweek

🥤 Nvidia sold a Stanley cup with its logo for $50 at its GTC conference in San Jose, CA this week — marrying 2024’s hottest stock to its favorite TikTok accessory. Read More → insider

💰 Reddit’s IPO was priced at $34/share, valuing the company at $6.5 billion — down from $10 billion in 2021 at the height of the tech boom. Read More → thewrap

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79.4% of you voted Yes in yesterday’s poll: Do you want to go to The Sphere?

“I’ll be there in May for Dead & Company.”

“How could you not?!”

“I’ve been to The Sphere to see U2, and it was an incredible experience and worth every penny!”

.A WORD FROM OUR FRIENDS AT THE CRYPTO CODE.

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.ECONOMY.

A college degree has a better return than the stock market

The Future. Even though the value of a college degree remains hotly debated, a new study published in American Educational Research Journal confirms college is still a good investment with an annual 9-10% rate of economic return throughout a person’s career. But not all majors are created equal, and variations in returns could increase as technology advances at lightning speed, reshaping the labor market and possibly widening pay gaps.

The tassel was worth the hassle
A recent study analyzed 2009-2021 data from the US Census Bureau’s American Community Survey of 5.8 million people between the ages of 18 and 65, comparing half with bachelor’s degrees and half with high school diplomas only. The study found:

  • The rate of return on investment in a college education was 9.88% for women and 9.06% for men and there’s a larger pay gap between college and high school graduates for women than for men.

  • The majors with the highest returns were engineering and computer science, exceeding 13%, followed by business, health, and math and science, hovering between 10% and 13%.

  • The majors with the lowest returns were education and humanities and art, showing less than 8%.

Mastered it
If choosing a major with “a high return” sounds painful (looking at you, right-brained folks), a student may want to seek additional training or education to improve their job prospects.

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Listen: Outdoor Voices founder Ty Haney shares digestible ways to leverage the blockchain in business on the Female Founder World podcast.

Read: Holisticism founder and CEO Michelle Pellizzon-Lipsitz developed The New Age Playbook For Spellbinding, Can’t-Stop-Reading Copy to take writing from “snore-worthy to irresistibly bingeable.”

Watch: Singer/songwriter The-Dream spoke to IDEA GENERATION about his journey working with some of the biggest names in music and going independent as an artist.

SOCIAL MEDIA.

LinkedIn is undergoing a transformation

LinkedIn is now a haven for content creators

The Future. The social media platform has transformed from a conventional professional network to a bonafide content engine, as creators flock there to grow their audiences and stay relevant in the era of remote work. This evolution may not only accelerate the rise of the LinkedInfluencer but also that of LinkedIn-focused agencies.

The platform of the moment
Digiday breaks down LinkedIn’s transformation into a content creator haven.

  • LinkedIn launched its own creator management program in 2021, assigning select creators to managers and giving them the chance to test new features and tools in beta.

  • Just as agencies became “Instagram” or “TikTok-first” when those platforms took off, some companies are now “developing strategies specific to LinkedIn and translating campaigns to suit the LinkedIn ecosystem,” says Creator Authority CEO Brendan Gahan.

Different from other platforms
LinkedIn’s focus on networking, career growth, and industry-specific content helps creators shine in ways other platforms don’t through polished professionalism.

If managed right, a LinkedIn presence can mean the difference between a creator who does okay and one who prospers.

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Feels like a Black Mirror episode sometimes.

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Today’s email was written by Kait Cunniff.
Edited by Boye Akolade.
Published by Darline Salazar.

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