Apple’s AI smackdown

March 19th, 2024

Presented by Tiege Hanley

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Apple’s AI helper // Illustration by Kate Walker

Happy Tuesday, FutureParty people. If you’ve ever been annoyed that the ice-cream machine at McDonald’s is down yet again, then you’re not alone. In fact, the US government is just as mad they can’t grab a midnight sundae. The FTC and DOJ asked the Copyright Office to extend “right-to-repair” laws to commercial and industrial equipment, which would break through the insane bureaucracy of fixing those fragile ice-cream machines. Delicious.

In other news… Apple gets a little AI help from Google, MrBeast backs up the Brinks truck for Prime, and Fisker hits bumpy financials.

We hope you enjoy this and all upcoming issues, but we have one request: please share your feedback. If you have any thoughts at all about our new look, format, and direction, please reply to this email. It’ll go straight to us. Do not hold back.

LATEST PODCAST EPISODE

March 14, 2024

Today we get into how movies are becoming more and more like TV, the rise in actresses starting their own book clubs, and Netflix's big fight between Mike Tyson and Jake Paul.

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🎸 Suno AI claims to be the ChatGPT of music, able to generate full songs from text prompts — expect the major labels to be all over it looking for copyright infringement. Read More → rollingstone

🏈 Sports Illustrated has found a new home at Minute Media after a scandal over deepfaking journalists tanked the credibility of its past owner, The Arena Group. Read More → axios

🚗 EV startup Fisker has paused production on new cars after admitting that it only has $121 million in the bank and may need to file for bankruptcy… all after one very bad review from an influencer. Read More → techcrunch

🧩 LinkedIn is rolling out puzzle-based games on its platform… and your employer’s ranking in the games will be affected by how well you do. Read More → engadget

🌡️ The Copernicus Climate Change Service announced a new tool, “Climate Pulse,” that can measure the air and ocean temperatures anywhere in the world. Read More → axios

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Apple sparks an AI race for iOS

The Future. Apple is potentially licensing a top generative AI system to be included in the next version of its operating system, with Google the likely winner. There are still kinks to work out — branding, access to personal data, etc. — but a deal would both shift the power in the AI industry and further fuel antitrust investigations into the tie-ups between Apple and Google.

Gemini vs. ChatGPT
Instead of just rolling out its rumored Ajax AI system as part of iOS 18, Apple is looking to its rivals to do the heavy lifting.

  • The company is in talks with Google to bring its Gemini system to iOS devices and has also considered using OpenAI… but the talks with Google seem further along.

  • A deal would bring Gemini to search (Google already pays billions of dollars to be the Safari default) and “be baked into Siri and other apps,” per Bloomberg.

  • Apple would then reserve its own system for “background” capabilities of the operating system that require users’ personal information.

The deal would be a major get for Google, putting Gemini in the hands of billions of people and giving it a boost over OpenAI (and, by proxy, Microsoft).

For Apple, the deal signals that Ajax doesn’t yet measure up to its rivals (Apple was more focused on building a car than a generative AI system up until recently). A licensing agreement gives Apple a strong tool for users… but also gives up some of the vice-grip control that the tech giant typically likes.

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.ENTERTAINMENT.

Prime Beast // Illustration by Kate Walker

MrBeast’s reality show is giving out the biggest money prize ever

The Future. After striking a $100 million deal with Prime earlier this year, MrBeast (real name: Jimmy Donaldson) is launching his first project — the Donaldson-hosted Beast Games. Boasting the biggest cash prize ever from the biggest digital creator, the show may turn into one of Prime’s biggest hits… and lead the streamer to strike more deals with influencers for content that doesn’t sacrifice their voice.

Premium payout
MrBeast is choosing Prime Video over YouTube for his biggest giveaway yet.

  • Like Donaldson’s insanely popular Squid Game parody, Beast Games will put 1,000 contestants through several “fast-paced and high-production” challenges.

  • They’ll be competing for a cash prize of $5 million — “believed to be the largest single payout ever in TV history,” according to Variety.

  • There’s no premiere date yet, but the show will be available to Prime subscribers worldwide.

The most popular YouTuber in the world by a wide margin, MrBeast says that his videos bring in an average of $600 to $700 million per year… the vast majority of which is reinvested back into his videos (how else do you think Donaldson is able to give away so much?).

With the game show, Donaldson is taking his Willy Wonka vibes to new heights.

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.A WORD FROM OUR FRIENDS AT CADDIS.

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Today’s email was written by David Vendrell.
Edited by Boye Akolade. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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